Informate conducted a study on Mobile social networking and Indian mobile usage data. The results of the research capture actual mobile user behavior for the period of six months in India.
In a press release by Rocketalk, they claims to have reached upto 7.8 percent Indians on mobile, gaining highest reach in the mobile social networking segment. Rocketalk receives over 350 million page views per month. The company registered 3.2 million Indian users to its network. It is followed by Orkut and is way ahead of Facebook and Twitter. The report has come out at a very interesting time when Airtel has announced that only 21% of mobile internet usage on its network comes from metros, where both Facebook and Twitter are popular.
Qwerty and non-qwerty phones exhibit different social networking trends, according to the report. Top five social networking sites on qwerty phones are Facebook and Orkut with a reach of 38.3% and 20.8% respectively. Twitter, Cellufun and Mygamma lag behind with tardy figures. In the non-qwerty phones segment, Orkut leads, followed by Facebook.
Social networking apps show a steep rise after February 2010. The graphic below captures a six month trend. Penetration of social networking apps has increased by 16%.
Research report is available on smartmobi.